PERFECT PORTFOLIO

Your portfolio needs to stand out, right?  Here’s some pointers how…

SELECT

Your favourite projects only,
shown as proper case studies.

FORMAT

Clients usually prefer to see a PDF,
but a website is also great!

OWNERSHIP

Show only your concepts.
Never other peoples ideas.

THINKING

Display clever thinking and process, not just great creative styling.

CONSISTENT

All projects in your portfolio should be presented in the same format.

OBSESSIONS

Are you a typography or illustration or materials junkie?  Show it!

PERSONALITY

Your portfolio should reflect your personality as well as your work.

SKILLS

Bang on about your skills, creatives often forget to reiterate technical ability.

SLICK

Keep the design of your portfolio slick, concise and contemporary.

SIZE

Size matters. 25 pages of five case studies is really absorbable.