Your favourite projects only,
shown as proper case studies.
Clients usually prefer to see a PDF,
but a website is also great!
Show only your concepts.
Never other peoples ideas.
Display clever thinking and process, not just great creative styling.
All projects in your portfolio should be presented in the same format.
Are you a typography or illustration or materials junkie? Show it!
Your portfolio should reflect your personality as well as your work.
Bang on about your skills, creatives often forget to reiterate technical ability.
Keep the design of your portfolio slick, concise and contemporary.
Size matters. 25 pages of five case studies is really absorbable.